You can use mobile marketing as either a main or an alternative source of income. The tips offered here will keep you up to date on what you can do to see success in mobile marketing.
Do not message your customers randomly. Be sure your message means something to the recipient and that they will welcome the message. You do not want to fail because you send random messages. Customers can get all the funny, cute messages they want from their friends; what they expect from marketers is useful information.
Have QR codes on your printed ads for the more tech-savvy consumers. This way, customers with smart phones can just scan the phone and get access to your website features. QR codes should be printed on all catalogs, business cards, posters, and other marketing materials. If a potential customer is really interested in what you are selling, the QR code will give them the ability to learn more.
Mobile marketing messages should be clear and brief. Make sure they know your message and can absorb it, as quickly as possible!
Make your point but keep it short when it comes to mobile content. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Be short and concise with mobile marketing.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, hire a paid tester.
Your home base is the main element of your campaign. You need to focus on your home base and the people who visit it, whether they are repeat visitors or arriving for the first time. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Remember to treat people on the telephone how you would like to be treated, like busy people. Adjust your phone etiquette accordingly.
Although many people use their phones for texting, they are not necessarily familiar with the meaning of the abbreviations. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. Continue to solicit customer feedback from those who seem willing to give it.
Link your social networking website pages to your business webpage. Don’t forget to link your business website to your social networking sites as well. Customers probably will not search for you, however they may check you out on a social networking site.
A/B testing is a great tool you can use for mobile landing pages. Testing is crucial to determine what is and is not working for visitors to your mobile page. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Move forward with the most successful of the two.
It should be apparent that mobile marketing is pretty complex. You need to be patient and work hard, but the results will be worth the wait. If you keep the above tips in mind, your sales will shoot up like a rocket.…