One of the most important things to remember when it comes to e-mail marketing is that too much contact is a bad thing. When you run an email marketing campaign, you want the message to be relevant and stand out. When your mails consistently contain interesting material, your customers will look forward to communications from you. The following article will give you tips on how to maintain a great email campaign through information that is interesting.
Only send emails to people that you know. People who you have not built a relationship with will look at your unwanted email intrusion as spam. People will wonder if you are someone that they know, or if they even care! This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
Prior to contacting any of your customers through email, you should always get their permission to do so. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. Violating your ISP or web host’s policies can lead to major catastrophe.
Make sure your emails contain unique and informative content rather than simply promotional material. Offer special articles to your subscribers that may not be on your site. Include special offers from your company, as well. Make sure to send emails even when you aren’t selling anything, like during holidays.
Try to not send more than a single email marketing message in a week. Your readers most likely are busy and probably have many messages daily. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Try not to send out important emails on or around any major holidays. Your customers will be at home enjoying their day, so it’s unlikely they’ll be interested in reading your email. There are always exceptions, though! These might include emails about Black Friday specials or other occasion-specific campaigns.
Avoid using a lot of graphics in your e-mails. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
An email marketing campaign that offers more options to subscribers will generally be more effective. Subscribers should have the option to select how many emails they want to get, when they get them and how much information they want to give. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
As previously mentioned, it is essential to have information that is interesting and exciting in the emails that are sent. Sending spam to clients will quickly make them no longer want to receive emails from your company. Put your newfound knowledge into action so that you can provide valuable content to those customers on your mailing list.